Archive for June, 2010

How do I break into marketing with a non-traditional resume?

Wednesday, June 30th, 2010

I am a very creative person who loves science but has grown tired of typical bench work. I will be completing my PhD this spring and I’d like to break into marketing and/or advertising, with a long-term goal of working for a pharmaceutical company in their marketing department. I have an excellent science background. I have some hand-on experience in marketing, advertising, and PR for groups I volunteer with (college alumni group and sorority), but I have no formal training in marketing and my experience is rather spread out over the years. Any advice on how to break into a marketing/advertising job? I know I’ll have to start at the ground and work my way up and I’m very willing to do it–how do I convince potential employers to take a chance? Thank you for all answers!

What's the key to success when marketing to women online?

Tuesday, June 29th, 2010

I’ve started a small online business that caters to girl and women. I still feel unable to market to them though lol. I know they’re more emotional than us (men) and might be attracted to what moves them rather than what works best but not sure how to go about marketing to them. I think like a man when I market to them because I’m a man lol.
Any ideas, tips or anything else that might help me do better in this regard?

How can I find a marketing company and do I need an attorney first?

Monday, June 28th, 2010

I have a product I would like to get developed. It’s very simple. But I need a company that can help with licensing, packaging, legal stuff, and marketing. Also, should I see an attorney to draw up a non-disclosure agreement first before I present my idea to any marketing company? I’m in Northeast Ohio. Any ideas?

What is the difference between Marketing objectives and Strategies in a Marketing Plan?

Sunday, June 27th, 2010

Doing a marketing plan for a golf course. Objectives: Increase rounds played, increase awareness. Strategies: ??? Should I use pretty much the same thing or are they going to be much different than my objectives?

What are some good books to get for learning about marketing?

Saturday, June 26th, 2010

I’ve been put into a new position at work for a marketing coordinator. I’m currently under an outsourced director of marketing who is showing me some things and I’m being groomed to be his protege. I’m trying to learn as much about marketing as I can. Are there any good books out there I can buy at a Barnes & Noble or Borders that will allow me to learn the basics about marketing?

Thanks.

What are the main duties for a product marketing manager?

Friday, June 25th, 2010

I am just wondering about some following questions about the position of product marketing manager:
what are the differences between a general marketing plan and the marketing plan made by the product marketing manager?
I am talking about the ERP software product .
For example,do the marketing objectives contain only the finacial figures (which is in tune with traditional marketing theory)when a product marketing manager making marketing plan.

The marketing research department for a computer company used a large city to test market their new product.?

Thursday, June 24th, 2010

The marketing research department for a computer company used a large city to test market their new product. They found that the demand equation was p = 1296 – 0.12x^2. If the cost equation is C = 830 + 396x, find the number of units that will produce maximum profit.
Haha. That’s the given question. I don’t know anything more than that.

How much money does the average person make in sports marketing?

Wednesday, June 23rd, 2010

I will receive my bachelors in sport management from Ohio University with a minor in business and am looking to find a job in a sport marketing firm primarily in Chicago or a large city. I am interested in working in marketing or sponsorship and want to focus more on business rather than sports if that makes any sense. I am looking to work in the highest paid part of the sports industry but am not quite sure if sports marketing is it. Also, if any one knows any great sport marketing firms please list. Any advice would be greatly appreciated. Thanks!

Is marketing and advertising a good career to go into?

Tuesday, June 22nd, 2010

I want to major in marketing and advertiseing. I just wonder if I will find good jobs with this degree.. And I really want to go into event planning, if someone could give any advise on how to get into that?

How do I go about marketing a remodeling company?

Monday, June 21st, 2010

How do I start out marketing a remodeling comany. I have over thirty years of experience and am tired of working for others.
Is a partner optional, one to sale and market, one for production?
No employees, sub out everything but the management end.